Gender Roles in Super Bowl ads 2015

Although Super Bowl ads in 2015 were less sexist than in the past, Carl’s Jr.’s ad was a naked woman eating a hamburger in a suggestive way and Kim Kardashian was shown in her underwear for T-Mobile. A few positive ads showed an athletic young woman, confident girls in an Always brand that advocated rewriting the rules for girls, and involved fathers.)[i] See the Always ad.

[i] Maura Judkis, “Super Bowl Commericals Still Sassy,” The Washington Post, February 1, 2015.



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