Despite the difficulty economic changes they face, Millennials in the US are criticized as entitled, coddled, lazy. Their defenders like Richard Malloch the head of a corporation call them socially conscious people who are changing the business world.[i] That’s significant because they’ll be almost half the work force by 2020, according to Pew Research Center. They want to work for companies that share their belief in the importance of social responsibility and share a culture of entrepreneurship, in what Malloch believes is a “huge shift in attitudes.”
[i] Richard Malloch, “The New ‘Greatest Generation?,’ San Francisco Chronicle, June 7, 2015.