Harry Potter actor Emma Watson started a feminist bookclub on Goodread in 2016: Our Shared Shelves got 75,000 members in the first two days and 100,000 in less than a month later. Members started a media campaign to trend #Happy100kOSS on Twitter and Watson started an Instagram account with photos of people reading the book of the month. Our Shared Shelf attracted much interest from young feminists, some of whom adopted the word after Watson defined feminism as believing in equality at a UN conference in 2014.[i] The video of her speech was seen by millions and people followed up with HeForShe chapters around the world. Malal Yousafzai told Watson she was one of those young women who was persuaded to claim feminism.
Watson received threats after making the speech as a UN Goodwill Ambassador and a member reported she saw a lot of “hateful comments” about the book club on Facebook because of the word “feminist.”