Generation Z, born between 1995 and 2000, has similar views to their older siblings and are also a large US generation. Their parents are Gen X. They’re also referred to as iGeneration, Gen Tech, Net Gen, Post-Millennials, Plurals, Homeland Generation, the Founders (to rebuild broken systems). They’ve always had technology like smart phones around them and teens are more likely to use them than watch TV. They’re less likely to use alcohol and drugs than older generations and have higher high school graduation rates than Millennials, according to Annie E. Casey Foundation research. Like Pakistani Malala Yousafzai, they want to be a force for good, but some studies say Gen Z is more conservative than Gen Y, and even more entrepreneurial. Older Gen Z’s grew up during the Great Recession; therefore, they value security and are pragmatic and entrepreneurial. Surrounded by technology since birth, they multitask but prefer face-to-face communication according to Deep Patel.[i] He views them as more individualistic, independent and competitive than the team-oriented Millennials.
A poll of 5,000 Gen Z university students reported that an empowering work culture is more important to them than salary and mentorship is important to them.[ii] They’re passionate about making the world better, including wanting to work for workplaces that give to their communities. Their top causes are equality, environmentalism, health, students, and poverty.
[i] Deep Patel, “8 Ways Generation Z Will Differ From Millennial in the Workplace,” Forbes, September 21, 2017.
[ii] Door of Clubs, “What 5,000 Gen Z’ers Tell Us About the Future of Work,” Medium.com, November 30, 2017.