Launched by the founder of the #KuToo movement, actor and writer Yumi Ishikawa, the initiative challenges workplace dress codes and urges government to create laws to ban compuslory enforcement of them. The movement’s name is a play on the Japanese words “kutsu” (meaning shoes) and “kutsuu” (meaning pain.)
According to organizers, women are required to wear high heels to interviews in order to be considered for a position and throughout their career in many large companies. Some have compared wearing heel as the modern-day version of “foot binding.”
“I hope this campaign will change the social norm so that it won’t be considered to be bad manners when women wear flat shoes like men,” Ishikawa said.